Cultural concept of innovation as a precursor to strategic innovation as the basis for technical innovation as a means to market innovation as the goal, along with platinum wins from small to big, from big to strong, to become the industry leader. Platinum wins culture itself is also constantly innovate, develop, generally agree that the staff, active participation, innovation, dedication is the most significant feature of platinum winning culture. Currently, platinum goal is to win a world famous Chinese lighting for national glory. This goal so that the development and the value of individual employees platinum wins pursuit perfect combination, platinum wins every person will participate in the process of achieving platinum wins world competition, the full realization of personal value and pursuit. Corporate purposes Innovative and pragmatic refinement and trustworthy Innovation: establish a market economy development, and constantly to overcome my own new ideas, develop new products and market demand, explore new channels to communicate effectively with customers and establish new mechanisms for managing internal business enterprise for sustainable development. Pragmatic: to promote the "I" to start, hard to quit "push"; advocates from "now" to start, hard to quit, "drag"; advocate from the "little things" to start, hard to quit, "float"; advocate from the "head" to do since efforts to quit. "imaginary." Refinement: the quality of refinement, and satisfy customer demand; costs refinement efforts to reduce costs and improve market competitiveness; environment refinement, careful to prevent environmental pollution, creating clean production site; management refinement, refinement of internal management, to quantify , standardization, to be effective management. Trustworthy: both for employees, customers, or suppliers are unequivocally do as good as gold. To win the integrity of internal cohesion; win customers and win market and win social reputation. Business philosophy Sincere customer service, quality and contributing to society; focus on economic efficiency, customer win-win business.